In 2016, directed a film titled “The Wedding Party” which was premiered at Toronto International Film Festival (TIFF) same year. The film was screened at the 2009 Pan African Film Festival in Los Angeles and National Black Arts Festival in Atlanta. To realise her dream, she enrolled in the New York Film Academy and even created a short film titled “Across a Blooded Ocean” during her study at the Academy.
In her words (during an interview with CNN) “I was questioning my longevity in front of the camera and would be intriguing to go off for shoot with cameramen, instead of just wasting a couple of years, how about I learn a new craft while doing that what is the thing I can do now, what is the thing that will take my career to the next level-being a director.” An entrepreneur need to always evaluate their value proposition and seek ways to improve themselves. She felt she will make more impact to the entertainment industry if she went behind the scenes. The entrepreneurial spirit in her made her question her longevity in front of the camera. Afterwards, she moved to music and movie production. Kemi Adetiba slowly moved from radio to television by presenting on TV. She was the voice behind the two national hit shows – Soul’d Out and Sunday at the Seaside. Professionally, she started as a radio presenter for Silver’s Rhythm 93.7 FM.
She headlined two national television adverts for the well-known Nigeria detergent brand, OMO. Kemi Adetiba followed after her father’s footsteps in the media industry at a young age.
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